Best Selling Wines For The Festive Period


Advent Calendar - A sell out product since its launch in 2017, this festive collection of 24 single serve bottles of wine and Prosecco has seen great success year-on-year.  Each box contains the UK’s favourite wine, including; a Chilean Merlot, Argentinian Malbec, New Zealand Sauvignon, Australian Cabernet Sauvignon, Chardonnay and Shiraz, South African Chenin Blanc, US Zinfandel and Italian Pinot Grigio, as well as a Merlot and Cabernet, and of course festive favourites Prosecco and Mulled Wine. 

Belgars Mulled Wine - With a redesigned label to make the presentation sharper and more eye-catching, Belgars Mulled Wine is seen by consumers as a winter product and not just for Christmas, so retailers should stock up in time for Halloween and Bonfire Night.  Greater household penetration was achieved by mulled wine in 2017, and the product is particularly popular with a younger audience.  Belgars mulled wine was in the top three in the 2018 Good Housekeeping Mulled wine review. Best positioning instore is in the Christmas fixture. 

Artisento Prosecco - Prosecco continues to lead the sparkling wine category and according to Wine Intelligence, 64% of wine drinkers have consumed Prosecco in the last 12 months. So stocking up for the party season is a must, particularly as at New Year this is still the UK's 'go to' sparkling wine. 

Three Mills - This hugely popular, award winning British wine is available in a variety of formats including a handy 2.25l bag in box - the perfect party size.

A recent taste test was carried out by Cambridge Market Research Ltd using Three Mills and three direct competitor white wine brands. Three Mills’ scores for Taste, Aroma, Overall Opinion, Overall Quality and Purchase Intention were significantly higher than for each of the three direct competitor white wine brands.

Proudly Vegan  - The UK’s first 100% vegan wine including the ink and glue on the label.  The Merlot, Sauvignon and Rosé are sourced from Chile (750 ml and 187 ml bottles).  According to Broadland research, 23% of consumers are likely to have to prepare food and drink this Christmas for someone who is vegan.  A statistic which rises significantly to 41% amongst the under 35s.   In addition, 41% of consumers said they had prepared food or drink for someone who is vegan at some point in the past.  And, 20% aged 18-34 claimed to have prepared food or drink for someone who is vegan in the last week.
From a wine perspective, 42% of all consumers assume that all wine is vegan friendly - higher than for beer and prosecco - and it isn't.  Vegan and vegetarian consumers are more likely to question the vegan status of wine than anyone else, but still just over a third would assume wine is vegan friendly.  Proudly Vegan is the only fully vegan wine available in the UK market.”
Enquire about stocking our festive favourites.



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