News > March 2015

Broadland Wineries adds first French wine to its On-Trade agency portfolio.

Monday 02 March 2015

Broadland Wineries is delighted to announce it has added its first French wine, Madame Claude Parmentier Fitou 2013, to its expanding list of On-Trade agency wines.

Shortly following the launch of Broadland’s first sparkling wine, Prosecco Filipetti, Mme Claude Parmentier further strengthens the ever-growing range on offer at Broadland Wineries. With exclusive UK On-Trade distribution, the launch of this wine bolsters Broadland’s specific channel offering and further supports Broadland’s ethos of offering service, quality and value.

Then and now:
Originally launched in the 1980s, Mme Claude Parmentier Fitou lead the way in raising awareness and popularity in the UK for Fitou, instilling confidence in the wine and other Southern French wines. Today, impeccably timed with the retro renaissance along with France maintaining its #1 ranking in the UK On-Trade; showing solid volume, value and average spend growth - it’s the perfect time to re-launch this exciting wine and meet demands for an authentic offering by re-assuring consumers with a nostalgic blast from the past.

As ever, Dr. Arabella Woodrow, Master of Wine at Broadland’s has worked in partnership with the producer to bring this wine to market and ensure your customers enjoy the same experience as the original Fitou customers, whilst also attracting new consumers.

About the wine:
Bottled at source, Madame Claude Parmentier Fitou originates from the Languedoc-Roussillon region of Southern France. The character of this wine can be attributed to the 35 year old vines that enjoy a unique and favourable terroir benefiting from 22 different soil types with each varietal (Grenache, Syrah and Carignan and Mourvédre) vinified separately. The wine is only released for sale 18 months after the grapes were harvested.

Tasting notes: Madame Claude Parmentier Fitou 2013 (13%)  is deep maroon in colour, with full aromas of Mediterranean herbs, red berry fruit, rich ripe plum and a peppery spice. Delightfully fruity wine displays firm but soft tannins, a perfectly balanced structure and length on the palate. Traditionally served with wild boar casserole, today it would be equally delicious with cooked beef, succulent pork sausage, a ripe French cheese or lasagne.

To find out more about this exciting new wine, visit the product page or contact us now to take advantage of stocking Mme Claude Parmentier. 

The Madame is back.

Broadland Wineries
The New Winery

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