News > June 2016

Broadland Wineries launch Le Soleil Fruit Fusion in Sainsbury's.

Thursday 23 June 2016

Broadland Wineries is delighted to launch five new flavours under its bestselling fruit fusion brand, Le Soleil, in selected Sainsbury’s stores nationwide. Lovingly produced in Norfolk and bottled under a Sainsbury’s exclusive Le Soleil label, these wines join the existing flavours in Broadland’s Le Soleil fruit fusion range.

With the fruit fusion wine category now worth more than £50 million, retailers are capitalising on this growing demand and allocating more space than ever to fruit fusion wines.



Dedicated to putting innovation and enjoyment at the forefront of its strategy, Broadland Wineries is also thrilled to be first to market with its Le Soleil Fruit Fusion 1.5L picnic pouch. Perfect for picnics, festivals and glass free events, the pouch weighs 20 times less and produces 90% less waste, than the 2 glass bottle equivalent. Furthermore, the eco-friendly pouch maintains freshness once opened for up to 6 weeks. An additional 4 flavours are also available in the traditional 75cl format.

The flavours available online and in selected Sainsbury’s stores nationwide include:

Strawberries & Cream: This gorgeous fruity rosé is vibrant with strawberry and red fruit flavours, and is medium sweet with creamy overtones and a refreshing finish. (Available in 75cl & 1.5L pouch)

Apple & Raspberry: Bursting with vibrant flavours of apple and raspberry, this rosé is medium sweet with a refreshing finish. (Available in 75cl)

Tropical: This gorgeous fruity white is bursting with glorious ripe fruit flavours of pineapple, mango and exotic tropical fruits. It is medium sweet with a refreshing finish. (Available in 75cl)

Elderflower: This delightful aromatic white showcases the delicate flavour of elderflower balanced with a refreshing crispness.(Available in 75cl)

Blackberry & Cherry: This warming red is packed with autumn fruit flavours of blackberry and cherries. It is medium sweet with a ripe mellow mouthfeel. (Available in 75cl)

As always, this latest range of wines was developed with the consumer in mind by Dr. Arabella Woodrow, Master of Wine at Broadland’s. Purposely produced to be accessible to all, each wine contains less than 100 calories per 125ml glass and is suitable for both vegetarians and vegans.

To find out more about stocking our existing Le Soleil Summer Berry and Tropical fruit fusion flavours, contact us now.

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Broadland Wineries
The New Winery
Cawston
Norfolk
NR10 4BG UK

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