Private Label

Private Label Product Development

Combining the expertise of our in-house design team, consumer insight specialist, Master of Wine and accredited quality assurance lab, Broadland Wineries develop private label products for On-Trade and Off-Trade establishments in the UK, USA and European Markets.

“Own label made up 52% of total grocery sales over Christmas 2017, growing more than twice as fast as brands" (Kantar Worldpanel 4 weeks ending 31st December 2017).

Strategically located in close proximity to Felixstowe port in the UK and benefitting from a BRC Grade AA+ winery, we import from around the world and package wines in our Norfolk based winery. This service offers a cost effective way to offer your customers a fantastic quality range of wines that are completely exclusive to you. 

Our simple 3 step process means it has never been easier to develop your own range of wines and this service is available in all common sizes and formats of packaging. We source wines from 15 global winery partners, covering entry, mid-tier and premium price points. In 2017, our wines won over 77 international medals paying testimony to the quality and value of our portfolio.


We currently supply some of the biggest and most successful wholesalers and wine retailers in the country, right through to some of the smallest with private label continuing to see strong overall growth as businesses look to differentiate their product offering by developing exclusive product ranges. We work closely with you to ensure your private label project is as unique as you are.

Please contact us to find out more about what we can do for you.

Private label product development
Broadland Wineries
The New Winery

Company registration no: 859 081
AWRS registered: XAAW00000100376
VAT number: 104 655 979
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